Peningkatan Pelayanan Transportasi Publik: Studi Kasus Bus ‘Mas Ganteng’ dalam Mendukung Visi ‘Mbangun Deso Noto Kutho’ di Kabupaten Tuban
Keywords:
Improvement of Public Transportation Services; Mas Ganteng Bus Case; Tuban RegencyAbstract
Public transportation is more than a tool for mobility it is a bridge of equity, inclusion, and regional justice. This study examines the Bus Mas Ganteng program in Tuban Regency, East Java, as a free public transport initiative aiming to provide equitable access for all residents, particularly those in rural and marginalized areas. The program reflects the local government's commitment to the vision of “Mbangun Deso, Noto Kutho”, a philosophy that promotes spatial justice and inclusive development. Using a descriptive-evaluative quantitative approach, this research employs the SERVQUAL model to analyze five service quality dimensions: reliability, responsiveness, assurance, empathy, and tangibles. Although the research has not yet reached the stage of field data collection, this paper builds an early analytical framework by integrating theory, prior studies, and policy observations. The findings suggest that public expectations of free transport services remain high, emphasizing not only availability but also consistency, comfort, and dignity in service delivery. Anticipated challenges include route coverage gaps, limited accessibility for persons with disabilities, and sustainability of public funding. This study underscores the importance of user-based evaluation as a democratic instrument to improve public service policies. Bus Mas Ganteng should not only be seen as a transportation solution, but also as a manifestation of state presence in everyday citizen life
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References
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Anas, F., Shodikin, S., & Sholikin, A. (2025). Reformasi Birokrasi dan Merit Sistem Pemerintahan Daerah. Madani Jurnal Politik Dan Sosial Kemasyarakatan, 17(01), 14–32. https://e-jurnal.unisda.ac.id/index.php/MADANI/article/view/9596
Andari, T., Masbiran, V. U. K., Momon, S., Savira, E. M., Yolarita, M., Manoby, W. M., & Asriani. (2022). Improving the Quality of Passenger Service Using Standards for Assessment of Rural Transport Services (Studi Pringsewu). Jurnal Bina Praja, 14(1), 189–200. https://jurnal.kemendagri.go.id/index.php/jbp/article/view/1254
Andriani, A., & Masbiran, M. (2020). Impact of a free public transportation service for rural households. e-Journal Universitas Airlangga, 5(2). https://e-journal.unair.ac.id/MKP/article/view/12028
Anjani, G. I., Nurhayati, P., & Yuliati, L. N. (2025). The Impact of Service Quality and Customer Satisfaction on Reuse Intention in Urban Public Transportation (Studi BISKITA Bogor). Indonesian Journal of Business and Entrepreneurship, 11(1), 212. https://doi.org/10.17358/ijbe.11.1.212
Dwiyanto, A. (2020). Manajemen pelayanan publik: Peduli, inovatif, dan inklusif. Yogyakarta: Gadjah Mada University Press. https://ugmpress.ugm.ac.id
Erison, Y., Sholikin, A., Surur, M., Mabruri, M., Rosyid, H., & Habibah, N. (2023). Leadership and Smart Environment Policy: Studi Kasus Implementasi Smart Environment di Pekanbaru. Madani Jurnal Politik Dan Sosial Kemasyarakatan, 15(03), 521–535. https://doi.org/10.52166/madani.v15i03.6270
Fadli, I., Mugito, M., Sena, N., Syarofah, N., Rohmah, E., & Sholikin, A. (2024). The Challenge of Identity Politics in The 2024 Election. Madani Jurnal Politik Dan Sosial Kemasyarakatan, 16(01), 220–229. https://doi.org/10.52166/madani.v16i01.6615
Fauzan, A., & Sulistyo, R. D. (2021). Evaluasi kinerja pelayanan publik dalam meningkatkan kepuasan masyarakat. Jurnal Administrasi Publik Mahasiswa, 2(4), 235–243. https://jurnal.unpad.ac.id/japm/article/view/37845
Hardi, A. Z., & Murad, A. A. (2024). Key Factors of Urban Public Transportation Services Implementation in Indonesia: Knowledge Management Perspectives. JournalLaMultiapp, 5(5). https://doi.org/10.37899/journallamultiapp.v5i5.1481
Isnaini, W., Ilato, R., & Igirisa, I. (2021). Pengaruh kualitas pelayanan publik terhadap kepercayaan masyarakat: Studi pada RSUD Labuang Baji, Makassar. Socius: Jurnal Ilmu Sosial, 10(2), 147–154. https://ojs.unm.ac.id/socius/article/view/24983
Mandal, S., & Bandyopadhyay, P. (2023). Understanding the behavioral intention of the rural population to use demand-responsive transport services. Transportation Research Interdisciplinary Perspectives, 18, 100650. https://doi.org/10.1016/j.trip.2023.100650
Oktaviani, E., & Hertati, D. (2019). Kualitas pelayanan transportasi perkotaan dalam meningkatkan kepuasan masyarakat di Surabaya. Public Administration Journal of Research, 1(1), 10–19. https://ejournal.unesa.ac.id/index.php/mathunesa/article/view/36646
Pemerintah Kabupaten Tuban. (2023). Rencana Pembangunan Jangka Menengah Daerah (RPJMD) Kabupaten Tuban 2025–2030. Tuban: Bappeda Kabupaten Tuban. https://bappeda.tubankab.go.id
Prabantari, B. V. K. (2020). Analisis hubungan kualitas pelayanan terhadap tingkat kepuasan pelanggan Transportasi Transjakarta. Jurnal Transaksi, 12(1). https://ojs.unigal.ac.id/index.php/modrat/article/view/3330
Rosa, H., Filgueiras, M., Tavares, J. P., & Ferreira, S. (2023). Public Transport Usage and Perceived Service Quality in a Large Metropolitan Area: The Case of Porto. Sustainability, 15(7), 6287. https://doi.org/10.3390/su15076287
Sholikin, A., & Oktaviana, D. (2023). Implementation of The "Gemilang" Program in Improving The Quality of Public Services at The Population and Civil Registration Office of Lamongan District. Madani Jurnal Politik Dan Sosial Kemasyarakatan, 15(02), 364–380. https://doi.org/10.52166/madani.v15i02.5158
Simanjuntak, F., & Wijaya, A. (2019). Smart Mobility For Rural Areas: Effect Of Transport Policy And Practice (Studi Semarang). IJSTR, 8(11). https://www.ijstr.org/final-print/nov2019/Smart-Mobility-For-Rural-Areas-Effect-Of-Transport-Policy-And-Practice.pdf
Singh, D. K., & Singh, S. (2022). Enhancing service quality of rural public transport during the COVID 19 pandemic: Applying Interval Valued Pythagorean Fuzzy (IVPF) approach. Public Transport International. https://doi.org/10.1007/s12469-022-00318-z
Šipuš, D., & Abramović, B. (2017). The Possibility of Using Public Transport in Rural Area. Procedia Engineering, 192, 788–793. https://doi.org/10.1016/j.proeng.2017.06.136
Susantono, B. (2019). Transportasi untuk pembangunan yang inklusif. Jakarta: Kompas Gramedia. https://www.gramedia.com
Surur, M., Erison, Y., Mabruri, M., Zam Zam, A., & Wanto, F. (2023). Patologi Birokrasi dalam Pelayanan Publik: Studi Pelayanan Administrasi Kependudukan di Kantor Kecamatan Pucuk Kabupaten Lamongan. Madani Jurnal Politik Dan Sosial Kemasyarakatan, 15(03), 478–498. https://doi.org/10.52166/madani.v15i03.6256
Sukesi, & Yunus, E. (2018). Service Quality in Public Transport Services of the Provincial Intercity Transportation (AKDP) in East Java, Indonesia. BIRCI Journal, 1https://doi.org/10.33258/birci.v1i4.105
Tillema, T., Harms, L., & Snellen, D. (2020). Subsidized public transport in rural areas: The impact on accessibility and social inclusion. Transport Policy, 95, 91–98. https://doi.org/10.1016/j.tranpol.2020.06.009
United Nations. (2015). Transforming our world: The 2030 agenda for sustainable development. https://sdgs.un.org/2030agenda
