Peran Event Festival Rame (Ramadhan Meriah) Dalam Mendorong Inovasi Produk Umkm Lokal Di Kabupaten Lamongan
Keywords:
Role of Rame Festival Events; UMKM Product Innovation; Lamongan RegencyAbstract
The Ramadhan Meriah Festival (RaMe) held in Lamongan Regency is one of the effective strategies in supporting the transformation of local Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze how the RaMe Festival encourages MSME product innovation through a collaborative approach, digitalization, and strengthening local identity. The method used is a qualitative literature study with reference to official government documents, festival activity reports, and various academic references related to MSMEs and local economic development. The results of the study show that the RaMe Festival is not only a promotional event, but also an educational forum that provides training, technology access, and direct interaction space between MSME actors and consumers. Business actors are encouraged to improve product quality, strengthen brands, and adopt digital marketing strategies such as the use of QRIS and social media. Cross-sector collaboration between local governments, educational institutions, local communities, media, and private sponsors also strengthens the sustainable innovation ecosystem. However, several challenges such as limited digital literacy and access to financing are still major obstacles that need to be addressed through ongoing assistance. This festival also plays a role as a means of increasing MSME competitiveness by highlighting local cultural characteristics and expanding cross-regional marketing networks. Thus, the RaMe Festival can be used as a model of good practice in developing MSMEs based on creative economic events. The implications of this study emphasize the importance of program sustainability and multi-party involvement in order to create MSMEs that are adaptive, innovative, and ready to compete in a wider market.
Downloads
References
Dinas Perindustrian dan Perdagangan Kabupaten Lamongan. (2025, Maret 15). Fashion Wastra Competition, meriahkan pembukaan RAME 1446 H. https://disperindag.lamongankab.go.id/posting/23240.
Erison, Y., Setiawan, H., & Rosyid, H. (2024). Pemberdayaan ekonomi perempuan melalui inovasi Kampung Jamune Bu’e di Kelurahan Proyonangan Selatan, Batang. Hawa: Jurnal Pemberdayaan dan Pengabdian Masyarakat, 2(1), 1–5. https://hawajppm.yayasanwayanmarwanpulungan.com/index.php/HAWAJPPM/article/view/51/HAWAJPPM.
Jamaludin, U., Pribadi, R. A., & Sarni, S. (2023). Implementasi Model Problem Based Learning Pada Pembelajaran IPA Untuk Mengembangkan Kemampuan Berpikir Kritis. Didaktik: Jurnal Ilmiah PGSD STKIP Subang, 9(2), 3247-3256. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Jamaludin%2C+U.%2C+Pribadi%2C+R.+A.%2C+%26+Sarni%2C+S.+%282023%29.+Implementasi+Model+Problem+Based+Learning+Pada+Pembelajaran+IPA+Untuk+Mengembangkan+Kemampuan+Berpikir+Kritis.+Didaktik%3A+Jurnal+Ilmiah+PGSD+STKIP+Subang%2C+9%282%29%2C+3247-3256.&btnG=.
Ishak, P., & Sholehah, N. L. H. (2021). Implementasi Model Pentahelix Dalam Pengembangan UMKM Dimasa Pandemi Covid-19. Gorontalo Accounting Journal, 4(2), 207-224. https://jurnal.unigo.ac.id/index.php/gaj/article/viewFile/1726/808.
Media Indonesia. (2025, Maret 16). Lamongan gelar Festival Ramadan meriah, dukung eksistensi UMKM. https://mediaindonesia.com/ramadan/752695/lamongan-gelar-festival-ramadan-meriah-dukung-eksistensi--umkm-
MUM.id. (2025). UMKM Tangguh di Era Digital: Adaptasi dan Inovasi di Tengah Perubahan.https://mum.id/umkm-digitalisasi-2025
Pemerintah Kabupaten Lamongan. (2025). Bupati Yuhronur Dorong Penguatan UMKM Melalui Festival RaMe. Diakses dari https://lamongankab.go.id/beranda/baca/9764.
Pemerintah Kabupaten Lamongan. (2025). Berita resmi Festival Ramadhan Meriah (RaMe). Diakses dari https://lamongankab.go.id
Prapanca, D., Sriyono, S., & Biduri, S. (2022). Kinerja Umkm Melalui Penguatan Kelembangaan Dan Digital Marketing Saat Pandemi Covid-19. Studi Kasus Inovasi Ekonomi, 6(02). https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Prapanca%2C+D.%2C+Sriyono%2C+S.%2C+%26+Biduri%2C+S.+%282022%29.+Kinerja+Umkm+Melalui+Penguatan+Kelembangaan+Dan+Digital+Marketing+Saat+Pandemi+Covid-19.+Studi+Kasus+Inovasi+Ekonomi%2C+6%2802%29.&btnG=.
PT. Axios Mega Kreatif. (2025). Menghadapi Era Digital: Digitalisasi UMKM untuk Mengikuti Perubahan Preferensi Konsumen. Membahas peran digitalisasi dalam efisiensi operasional dan jejaring UMKM.
https://axios.id/menghadapi-era-digital-digitalisasi-umkm-untuk-mengikuti-perubahan-preferensi-konsumen/.
Rahman, M. A., Arbain, A. Y., & Prayoga, A. D. (2024). Pendampingan Kegiatan Kompetisi Polytechnic Creative Festival (PC FEST) pada Tahun 2024 Kategori Lomba Campus Website. ASPIRASI: Publikasi Hasil Pengabdian dan Kegiatan Masyarakat, 2(6), 179-188. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Rahman%2C+M.+A.%2C+Arbain%2C+A.+Y.%2C+%26+Prayoga%2C+A.+D.+%282024%29.+Pendampingan+Kegiatan+Kompetisi+Polytechnic+Creative+Festival+%28PC+FEST%29+pada+Tahun+2024+Kategori+Lomba+Campus+Website.+ASPIRASI%3A+Publikasi+Hasil+Pengabdian+dan+Kegiatan+Masyarakat%2C+2%286%29%2C+179-188.+&btnG=.
Sari & Fiona (2023) Inovasi Berbasis Komunitas dalam Penguatan Produk UMKM Lokal
https://journal.unnes.ac.id/nju/index.php/komunitas/article/view/39520.
Sholikin, A. (2024). Tantangan dan Peluang Pemberdayaan UMKM di Indonesia: Antara Regulasi, Akses Permodalan, dan Digitalisasi. Madani Jurnal Politik dan Sosial Kemasyarakatan, 16(03), 429-451. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Sholikin%2C+A.+%282024%29.+Tantangan+dan+Peluang+Pemberdayaan+UMKM+di+Indonesia%3A+Antara+Regulasi%2C+Akses+Permodalan%2C+dan+Digitalisasi.+Madani+Jurnal+Politik+dan+Sosial+Kemasyarakatan%2C+16%2803%29%2C+429-451.&btnG=.
Sirait, E., Sugiharto, B. H., Abidin, J., Padang, N. S., & Putra, J. E. (2024). Peran UMKM dalam meningkatkan kesejahteraan perekonomian di Indonesia. El‑Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(7), 3816–3829. https://journal-laaroiba.com/ojs/index.php/elmal/article/view/4160.
Siagian, R. A., Rudiyanto, R., Safitri, N. W. N., & Astawa, I. N. D. (2025). Perputaran ekonomi UMKM lokal pada Festival Golo Koe, Labuan Bajo. E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 14(2), 297–306. file:///C:/Users/lenovo/Downloads/123188-109-470006-2-10-20250401.pdf.
Simanjuntak, B., Putri, A. P., & Syahidah, A. W. (2024). Efisiensi Penggunaan Quick Response Code Indonesia Standard (QRIS) Dalam Mendukung Penjualan di Era Digital. Media Hukum Indonesia (MHI), 2(4). https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Simanjuntak%2C+B.%2C+Putri%2C+A.+P.%2C+%26+Syahidah%2C+A.+W.+%282024%29.+Efisiensi+Penggunaan+Quick+Response+Code+Indonesia+Standard+%28QRIS%29+Dalam+Mendukung+Penjualan+di+Era+Digital.+Media+Hukum+Indonesia+%28MHI%29%2C+2%284%29.&btnG=.
Sudrartono, T., Nugroho, H., Irwanto, I., Agustini, I. G. A. A., Yudawisastra, H. G., Maknunah, L. L. U., ... & Sudirman, A. (2022). Kewirausahaan UMKM di era Digital. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Sudrartono%2C+T.%2C+Nugroho%2C+H.%2C+Irwanto%2C+I.%2C+Agustini%2C+I.+G.+A.+A.%2C+Yudawisastra%2C+H.+G.%2C+Maknunah%2C+L.+L.+U.%2C+...+%26+Sudirman%2C+A.+%282022%29.+Kewirausahaan+UMKM+di+era+Digital.&btnG=.
Suherman, S., & Fauzi, M. N. (2024). Pelatihan Pembuatan Desain Kemasan Produk untuk Meningkatkan Penjualan pada UMKM Desa Gondang Lor Sugio Lomongan. Society: Jurnal Pengabdian Masyarakat, 3(5), 323-327. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Pelatihan+Pembuatan+Desain+Kemasan+Produk+untuk+Meningkatkan+Penjualan+pada+UMKM+Desa+Gondang+Lor+Sugio+Lomongan+Suherman+Suherman%2C+siti+musarofah+Musarofah%2C+Mulidza+Nur+Fauzi++Abstract&btnG=.
Tyoso, J. S. P., & Haryanti, C. S. (2020). Perlukah Mempertahankan Keunggulan Kompetitif oleh UMKM?(Studi Kasus UMKM Semarang). Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 123-135. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Tyoso%2C+J.+S.+P.%2C+%26+Haryanti%2C+C.+S.+%282020%29.+Perlukah+Mempertahankan+Keunggulan+Kompetitif+oleh+UMKM%3F%28Studi+Kasus+UMKM+Semarang%29.+Jurnal+Maksipreneur%3A+Manajemen%2C+Koperasi%2C+Dan+Entrepreneurship%2C+9%282%29%2C+123-135.&btnG=.
Undang‑Undang Republik Indonesia Nomor 20 Tahun 2008 tentang Usaha Mikro, Kecil, dan Menengah. Diakses dari https://peraturan.bpk.go.id/Home/Details/38705/uu-no-20-tahun-2008.
Wasan, G. H., & Sariningsih, A. (2021). Pelatihan pemasaran produk usaha mikro kecil dan menengah (UMKM) berbasis digital di Kecamatan Citeureup. Jurnal Pengabdian Masyarakat Madani (Jpmm), 1(1), 31-36. https://pkm.binamandiri.ac.id/index.php/jpmm/article/view/7.
Wijoyo, H., Ariyanto, A., & Wongso, F. (2021). Strategi Pemasaran UMKM di masa pandemi. Insan Cendekia Mandiri. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Wijoyo%2C+H.%2C+Ariyanto%2C+A.%2C+%26+Wongso%2C+F.+%282021%29.+Strategi+Pemasaran+UMKM+di+masa+pandemi.+Insan+Cendekia+Mandiri.&btnG=.
Zulkifli, L., Sasmitha, L. D., Qomaria, A., Nurhandayani, D., Pangestuti, F. D., Ghurfah, A., ... & Musmiawati, R. (2022). Pemberdayaan UMKM Melalui Inovasi Rasa, Pengemasan Serta Pemasaran Guna Meningkatkan Daya Saing" Kripik Singkong" Desa Langko di Era Industry 4.0. Jurnal Pengabdian Magister Pendidikan IPA, 5(1), 140-144. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Zulkifli%2C+L.%2C+Sasmitha%2C+L.+D.%2C+Qomaria%2C+A.%2C+Nurhandayani%2C+D.%2C+Pangestuti%2C+F.+D.%2C+Ghurfah%2C+A.%2C+...+%26+Musmiawati%2C+R.+%282022%29.+Pemberdayaan+UMKM+Melalui+Inovasi+Rasa%2C+Pengemasan+Serta+Pemasaran+Guna+Meningkatkan+Daya+Saing%22+Kripik+Singkong%22+Desa+Langko+di+Era+Industry+4.0.+Jurnal+Pengabdian+Magister+Pendidikan+IPA%2C+5%281%29%2C+140-144.&btnG=.
