AINIYAH, Latifatul; SHOIMAH, Siti; HUDA, Miftahul. PENGARUH AUGMENTED REALITY MERKETING, ONLINE CUSTOMER REVIEW, DAN BRAND IMAGE TERHADAP MINAT BELI KOSMETIK MAYBELLINE DI PLATFORM SHOPEE: (STUDI PADA MAHASISWI FAKULTAS EKONOMI UNISDA). J-MACC : journal of management and accounting, [S. l.], v. 8, n. 2, p. 387–399, 2025. DOI: 10.52166/j-macc.v8i2.10738. Disponível em: https://ejournal.unisda.ac.id/index.php/J-MACC/article/view/10738. Acesso em: 5 jun. 2026.