LATIF, Nashrudin; SUHARYANTO, Suharyanto; DWIARTA, I Made Bagus. MENGELOLA KEKUATAN MEREK DAN ALIANSI STRATEGIS: INOVASI DALAM PEMASARAN SPONSORSHIP PADA EVENT KUSTOM KULTURE DI INDONESIA. J-MACC : journal of management and accounting, [S. l.], v. 8, n. 2, p. 246–261, 2025. DOI: 10.52166/j-macc.v8i2.11065. Disponível em: https://ejournal.unisda.ac.id/index.php/J-MACC/article/view/11065. Acesso em: 5 jun. 2026.