INOVASI HILIRISASI HORTIKULTURA BERBASIS SELAI NANAS GUNA PENGUATAN EKONOMI KREATIF

Abstract

The development of the horticultural sector, particularly pineapple commodities, in Indonesia faces significant challenges related to high post-harvest losses and drastic price fluctuations during the peak harvest season. This community service program aims to implement horticultural downstreaming through the innovation of pineapple jam production to strengthen the local creative economy. The program was conducted using a participatory methodology involving socialization, technical training, and digital marketing assistance for women's groups (PKK/Dasa Wisma). Results indicate a significant increase in participants' knowledge and skills, where post-test scores rose to 88.5% from a pre-test average of 45.5%. Product innovations, such as the addition of Moringa leaves, enhanced the nutritional value and marketability of the jam. Financial analysis using the Hayami method reveals a high value-added ratio and an R/C ratio of 1.28, indicating business viability. Furthermore, 85% of participants successfully adopted digital marketing platforms, expanding their reach to wider markets. This initiative demonstrates that commodity-based innovation effectively mitigates seasonal waste and stimulates sustainable entrepreneurial growth in rural areas.