Hasmah, H. et al. 2025. PENGARUH STRATEGI PROMOSI GRATIS ONGKOS KIRIM, DISKON, DAN CASHBACK SHOPEE TERHADAP KEPUTUSAN PEMBELIAN GEN Z DI ERA DIGITAL MARKETING (studi kasus pada gen z di kecamatan karanggeneng). J-EEMB (Journal of Economic Entrepreneurship and Management Business). 1, 2 (Dec. 2025), 24–34.