HASMAH, Hasmah; IRAWAN, Mohamad Rizal Nur; SUNDARI, Ariefah. PENGARUH STRATEGI PROMOSI GRATIS ONGKOS KIRIM, DISKON, DAN CASHBACK SHOPEE TERHADAP KEPUTUSAN PEMBELIAN GEN Z DI ERA DIGITAL MARKETING (studi kasus pada gen z di kecamatan karanggeneng). J-EEMB (Journal of Economic Entrepreneurship and Management Business), [S. l.], v. 1, n. 2, p. 24–34, 2025. Disponível em: https://ejournal.unisda.ac.id/index.php/jeemb/article/view/12008. Acesso em: 4 jun. 2026.